Digital experience management (DXM) refers to the marshaling of
strategy, process, and technology to provide highly satisfying digital
interactions to customers. DXM is relevant across industries, but it has
a special place in the healthcare industry--so much so that I'd like to
think of it as the digital equivalent of the mandate to "wash your
hands." In other industries serving to enhance customer interactions,
DXM is the icing on the cake. But in the healthcare realm, DXM can play
an even more crucial role in helping achieve better health outcomes for
customers. This article focuses on DXM for organizations in the
healthcare industry-hospital systems and other healthcare providers,
pharmaceutical companies, and medical device makers.
The
healthcare industry is heavily regulated globally and is not an early
adopter of digital technologies and techniques, including DXM. But
consumers, exposed to superior digital experiences in other industries
(such as retail and financial services), have increasingly high
expectations of healthcare companies.
As more of the healthcare
value chain gets digitized, the importance of DXM is only going to
increase. Similar to other industries, a good web presence and useful
mobile apps are table stakes for the healthcare industry. Beyond that,
here are specific healthcare DXM considerations to help you rise above
the fray. READ MORE.....
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